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BannerSwap - This banner service also offers a 2-to-1 ratio. Our own experience with this link exchange was disappointing. We often had far lower click-through ratios that we've had with other link exchanges (using the same banner).

TradeBanners Network. - This service is similar to Link Exchange. We tried it for several months and found them to be a competent service. However, our banners consistently got lower click-through ratios than on Link Exchange or SmartClicks (even with the same design!)

LinkTrader - This banner exchange offers a higher-than-average 70-to-30 ratio. Banners must be 400 by 50 pixels. Our results with this banner service were less than ideal. Despite the higher ratio, we had few hits through LinkTrader than through Link Exchange, using the same banner. Your own mileage may vary. Incidentally, LinkTrader recently began offering free E-mail accounts, as well.

Net-On's Banner Exchange - A growing Sweden-based link exchange that offers you a generous 4:5 banner exposure ratio. Animated gifs are OK. They accept banners of varying sizes, which can be a drawback, as you can't take advantage of the HTML size tags to speed up loading of banner images. Sometimes their banners don't load quickly which can hold up your page at times. They still have a ways to go before they can be considered in the top rank of banner exchanges.

ContentZone - Be wary of this service, which was formerly called the Commonwealth Network. We tried Commonwealth for a number of months and were disappointed by every aspect of their service. Their account information center was down most of the time and their tech support was non-responsive. And we didn't get paid a penny. Get the details about this service here.

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KorCar: Free Banners - If you've signed up for a banner exchange, this is the place to go. Free animated and static banners. Very professional. Linkback required.

Cybermeals - This commercial ad banner service claims to pay you for displaying their large (486 X 60 pixels) banners on your pages. We tried this service for several months on a page that receives around 1,000 hits per day. The results were disappointing, to say the least. Cybermeals wound up generating a grand total of 10 cents for us in November, 1997 on one of our pages that generated 33,000 hits that month. In October and December, we were paid zero. Oh well, 10 cents is better than nothing. Be wary of this service.

Banner Power - New banner service that allows you to either earn advertising credits or cash. Their banners are a larger-than-usual 468 by 60 pixels. (Animation is OK, but the size should not exceed 11,000). Each time you display two banners, a banner promoting your site will be displayed on another member's Web site.

Paramount Banner Network - This banner exchange accepts banners that are a larger-than-average 450 pixels wide and 70 pixels high (GIF or JPG format) and no larger than 14,000 bytes in size. GIF animation is OK. If you go with Paramount, check out Wired 2000's offer of 1,000 free banner impressions. Go here for more information

123Banners - An up-and-coming link exchange with around 4,000 members. The concept is simple: by joining, you agree to display advertising banners for other members, and they agree to display banners for you. You can decide what type of sites to advertise on and advertise for so you don't need to worry about inappropriate material showing up on your pages. You get one exposure of your banner for every two banners displayed on your site (similar to Link Exchange).

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